Click on the following template to edit it online. Populating this upfront will outline all relevant aspects that one will need to consider when defining a marketing strategy. The business model canvas is a one-page document that lets you work through the fundamentals of your business ideas in a single snapshot. Balanced Scorecard Objectives: Business Model Canvas Customer / Strategy / Resource Matrix by HooleyĤ. Implement and Control Marketing Executionī. Segment Attractiveness and Resource Strength Framework by Hooleyĭ. List of Marketing Strategy Planning ToolsĪ. We’ve grouped some of the most useful marketing strategy tools for each focus area for easy reference. If you don’t have a clear marketing strategy or is planning to change your strategy, the list of strategic planning tools below will help you narrow in on the most important decisions in a coherent manner so that your resulting plan is high-impact, well defined and realistic.ĭefining your marketing strategy has multiple stages.

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